Sara Baker is the founder of Homegrown &, a brand built from a deep desire to provide her family with cleaner food, more natural products, and a healthier way of life.

After 18 years as a Firefighter and Paramedic with a busy Florida department, Sara felt called to focus more on her family and their overall health. Seeing the growing concerns around contaminated food, everyday toxins, and the health struggles affecting both children and adults, she became passionate about creating a more intentional lifestyle centered on wellness, simplicity, and self-reliance.

Sara immersed herself in gardening, canning, researching natural alternatives, and learning how to raise healthy, active children who understand where good food comes from, the value of hard work, and the rewards of entrepreneurship. What began as a way to provide her own family with fresh, wholesome food and quality proteins soon grew into a desire to help other families enjoy the same connection to real food and trusted sourcing.

As the vision expanded, so did the brand. Homegrown & was created to represent the many things that come from a more intentional way of living: homegrown and handmade, homemade, local, natural, and thoughtfully sourced. What started with eggs and fresh chicken for friends and family has grown into a brand that now includes proteins, tallow skincare, raw pet foods and treats, cold-processed soaps, and lip balms.

Today, Sara leads the Homegrown & side of the business, creating products that reflect her passion for nourishing the body, mind, and soul. Her mission is not only to give her girls an incredible childhood rooted in family values and healthy living, but also to help others make more informed choices about the food they eat and the products they bring into their homes.